Product: Radio Commercials by Sandy Milne
Person 1: Have you heard the radio commericals by Sandy Milne?
Person 2: Sandy Milne? no I didn’t know he produced radio commercials?
Person 1: Yes, Sandy Milne makes great radio commercials.
Person 2: Well I will have to get some of these radio commercials by Sandy Milne then.
Person 1: Great idea, call Sandy Milne on 04blahblahblah or www.sandymilne.com forward slash radio-commercials
Fast voice: offer not valid on weekends or public holidays
Faster voice: LMCT402932323/123/BLAH123
This is pretty much the format of 95% of the radio commercials you hear on the radio so it’s nice when I get to work on things that are a little different. I thought I would upload a some radio commercials I have worked on over the last couple of years starting with these four.
For this commercial I managed to wrangle in all the people in the building and did several overdubs to create a chorus of people. It was great to pull out the Neumann u87s. This one also featured on http://www.bestadsontv.com
This spot for Victoria uni was highly commended at the siren awards.
Part of the challenge of an commercial like this is not only the sound design element but the direction that you give the voice over artist. I found some old episodes of the superman radio show on record on a shelf in the back of Risksound and played as a reference and played it to them before we started.
This spot was just fun to work on and was a reminder that when working with kids keep recording as you don’t want to miss out on a golden moment.
This was just a fun little sport for Melbourne Airport. I had both VO actors setup in chairs in the studio to simulate a car and had actually got a work colleague to record his kids the day before which was a great help